4 Key Concepts in Media
Audience the key issue here is to explore, who is being represented and why, and by whom and how? Fairness of representation has always been a critical area of enquiry in Media Studies. The key questions are: who are the target audience, what is missing and why? Every media text is made with someone in mind so we have to think who do you think the preferred audience is for this text and how do you think they are expected to interpret it? if its an ad, will they buy the product? if it's a title sequence, will they keep watching? Institution Issues of ownership and control, marketing, advertising, commercial influence on products, regulatory bodies, gate keeping, etc. media institutions arrange, create, illustrate, design, put together, print or broadcast, advertise and distribute media products to the masses. it's important to understand how these media institutions work and how the work can influen...